Three Reasons Sure-Fire Blog Titles Suck Like a Flowbie
März 8th, 2010You’ve read about how writing a good title for your post drives traffic, makes your blog post magnetic. Here are three reasons not to write hypnotic titles.
1. The sure-fire titles have no character.
Yes, good copy sells, but good copy gets copied and becomes trite and meaningless. A flashy title can also obscure the contents of a post and make it more difficult to find. If some day I want to find my poem “Spring Song,” what are the chances I’ll remember the title of the post containing it? Therefore: write descriptive titles instead.
2. The sure-fire titles make you sound like a tout.
And sounding like a tout is pretty much the definition of sucking like a flowbie, unless of course you are an unapologetic, shameless tout. I suppose that does bring home the bacon and with the relative anonymity of the internet doesn’t embarrass your wife too much, but nevertheless, only write template titles if you have something you desperately want to sell.
3. The sure-fire titles make you sound like a sycophant.
True, I’m writing for you, and I try to make my post speak to you. And true, my title is part of how my post speaks to you. But at least half of why you read my posts is because I’m me, and not a spineless sycophant who tries to please everyone with his blog titles. And that brings me back to reason #1: Write titles with character.
Thank you for reading this far, and I intend to stay away from template titles for the next few months. It’ll be interesting to see if they do anything to my traffic, though.






